ChayeEichenberger
I am a mom, a wife, a seasoned sales leader, an exercise enthusiast, a lover of red wine, and a fan of being outdoors. Welcome to my site, I am glad you’re here.
I created this space to provide prospective employers a unique look into my experience, interests, and accomplishments.
I have been in Sales, Business Development, and Account Management for nearly 20 years. I’ve worked for large companies like Gaylord Hotels and American Express, as well as start ups such as Emma and GoNoodle.
My experience spans multiple industries, including hospitality, SaaS, travel, entertainment and media.
While working in larger companies, I’ve come to understand the benefits of corporate structure and processes, the cadence of building business, and the requirements for making change.
Through my time spent with startups, I have grown familiar with the drive for innovation, the need to be nimble, and the entrepreneurial spirit it takes to stay motivated.
I recognize the benefits and limitations that both face and know how to successfully navigate each. I believe my biggest contributions to a company are my ability to collaborate and bring teams together, define strategy and differentiate a product or service, develop processes to drive efficiency, and build strong client relationships.
I have experience with selling, negotiating, and delivering on the product/service, allowing me to understand both top and bottom line impact. I have led diverse teams; managed large, cross-departmental projects; and spearheaded the ideation, creation, and execution of sales strategies, bespoke campaigns, and new products for market.
Experience
VP CLIENT SUCCESS AND SERVICES
Ovation- 14 direct reports.
- Lead the sales support, client services, creative, development, technical and production teams.
- Own the retention, renewal, revenue, and margin growth for Ovation’s entire client portfolio.
- Develop, refine, and implement account management practices and overall company best practices.
- Contribute to new business wins through content contribution and pitch participation.
- Coach/player role within sales and account management/client services.
- Oversee and ensure the end to end delivery of quality customer experiences.
- Report directly to CEO.
Consultant
Openly- Sales and business development for a population health management service that provides a means to efficiently screen, monitor and manage the health of up to 100% of a specified population.
- The mobile app allows users to capture vital signs (such as oxygen saturation, respiratory rate and heart rate) and other meaningful clinical data that can indicate the early onset of illness.
VP, Sales Solutions and Account Management
GoNoodle- Evaluate, strategize, and deliver custom partnership opportunities. Worked with clients including but not limited to: Paramount, Nickelodeon, Disney, NFL, USTA, and Sony.
- Conceptualized, created, and executed integrated sales proposals across multiple categories such as entertainment, food, healthcare, sports, retail, and media.
- Drive sales process pre, during, and post-sale, achieving a 168% YOY increase in sales from 2018-2019.
- Managed the development and delivery of large scale projects that involved cross-departmental team contributions from product, content, marketing, c-suite, sales, and external stakeholders.
RVP, Partner Management
GoNoodle- Support prospective sales, build and maintain partner relationships. Ensure retention, expansion and growth through strategic planning and management. Ensure renewals, satisfaction and expansions across 26 key accounts.
- Key player in closing new business. Secured three new partnerships in under a year, resulting in $2.8 million in new revenue.
- Create and manage publicity strategies to drive community engagement.
- Train, mentor and manage the partnership director. Cross-departmental management - sales, marketing, in-field managers.
- Manage and liaise with internal and external stakeholders to ensure goals are met and strategic plans are executed.
Senior Sales Executive
Emma- Responsible for growing a small business SaaS into an enterprise level competitor.
- Expert in email marketing, coaching prospective clients on email strategy and best practices for their business model.
- Drove guaranteed revenues through annual contracted sales, shifting the business away from a monthly subscription service only.
- 95% of total revenues from sales were in contracted business.
- 91% of new accounts sold were contracted.
Manager of Business Development
American Express Travel- Managed a team of 350+ agents: conducted needs assessments of staff based on performance, provided training and feedback to increase individual team member productivity, and set standards for involvement in a specialized program.
- Designed and implemented business development solutions that enhanced the growth and success of the Consumer Travel division. Process improvement initiatives drove business success and resulted in:
- 56% increase in consumer travel sales.
- 250% increase in average card spend per booking.
- 8% increase in new customer referrals.
- 58% increase in customer bookings.
- 12% increase in quality of service.
Director of Regional Sales
Gaylord Hotels- Prospected, solicited, negotiated and closed new accounts with corporate partners, associations and various other incentive accounts.
- Received multiple performance-based awards and recognition including:
- #1 Property Sales Manager, 3rd Quarter, 2011 - 144.71% of goal.
- #2 Property Sales Manager 4th Quarter, 2011- 234.25% of goal.
- #1 Northeast Territory Sales Manager, 2011 -128.44% of goal.
- #2 Property Sales Manager, 2011 - 128.44% of goal.
- #1 Sales Manager for Gaylord Brands, 2011 Acquisition Business.
- Managed a $7.5M/year territory, grew sales year over year by 67%.
- Exceeded sales goal by $2.2M.
Catering Sales Manager
Gaylord Hotels- Responsible for the sales and logistics of large convention food and beverage programs, ensuring new business development through strategic sales planning.
- Exceeded Food and Beverage sales target of $51 million by $2 million.
- Upsold 70% above the contract value.
- Forecast group revenue within +/- 5% up to 12 months out.
Marketing Coordinator
Emeril Lagasse's Homebase
Education
University of New Orleans
The Braintrust Group
Master Connection Associates
Project Management Institute
Mad Dogg
Gallo Wine Academy
Yoga Alliance Certified
Recommendations
I cannot speak more highly of Chaye and all of her talents and capabilities. Having worked with her on multiple campaigns, everyone on my team knew we were in fantastic hands when Chaye was a part of the process. Her passion for each project created an atmosphere of true partnership and understanding. One of my favorite things about working with Chaye was her ability to take our notes and suggestions and weave them beautifully together with the goals and overarching KPIs of our programs. Her personality was the cherry on top, with her excitement and fun-loving nature shining through all correspondence and making each interaction a joy, even in the face of adapting to changing factors of a project. If you’re looking for someone who has equal parts leadership, partnership and heart, look no further than to Chaye.
Chaye has been great to work with over the past year at GoNoodle. As VP of Sales Strategy and Account Management, Chaye was vital in the growth of our media and partnerships business. She developed our go-to-market strategy as well as our partnership ideations for specific brands. Chaye project managed our custom executions as well as overseeing account management of our accounts. End-to-end, Chaye directly contributed to the success of all of our media business. On a personal level, Chaye was excellent at developing close client relationships with our partners. I can’t say enough about Chaye’s work ethic and her desire to succeed and help those around her succeed. Chaye is a must hire if you are looking for sales strategy and revenue growth.
I worked directly with Chaye for over 2 years at GoNoodle, and our success is directly attributed to the amazing work she contributed every single day! During the time we worked together we developed a sales strategy and the supporting structure to double our media and entertainment partnership sales revenue YOY. Chaye played a central role in our success on both the front end and back end of partnerships including: 1.) development of general positioning and materials; 2.) client specific proposals including creative ideation; 3.) project management of custom campaign elements, including complicated video production; 4.) campaign implementation and management; and 5.) campaign summaries and insights. In addition to the incredible amount of work Chaye contributed, her ability to connect with clients on both a professional and personal level was critical to our ability to develop long-term partnerships with many of our media and entertainment clients. Chaye's tireless and smart work directly led to our success and I would highly recommend hiring Chaye if you are looking to grow revenue and strengthen client relationships!
Chaye is an incredible professional. She is smart, dedicated and easy to work with. In her time at GoNoodle, she helped to shape and secure many of our key partnerships. She carries my highest recommendation and will be an asset to any team she works with.
I had the privilege of working with Chaye at GoNoodle for about a year. She is the perfect balance of being a leader and an executer. She is an expert at getting all the right people in the room to solve a problem, delegating responsibilities and communicating a clear action plan for getting to a resolution. Typically that plan involves Chaye rolling up her sleeves to do her part to get it done. She will do whatever is necessary to complete a project, even if that means challenging the status quo in order to have a more strategic and successful outcome. I have seen her navigate intense amounts of change and pressure with ease and a 'can do' attitude. Not only is she one of the hardest working women I know, she is thoughtful and kind. Any organization would be fortunate to have Chaye on their team.
Chaye is one of the most creative people I have had the pleasure of working with. She is very passionate about providing excellent customer service and is able to adjust her communication style in order to maximize efficiencies and build strong working relationships. Chaye is self motivated and driven to achieve her goals and that of the department she is supporting. Her time managment skills and multi tasking are some of her greatest talents along with the ability to grow others. Her desire to see the people around her succeed is contagious and under her supervision several of her direct reports were promoted. She shares her skills to better others. She was an asset to our team and would be to any organization.
References
Nichol Druckemiller
Interests
I spend my free time chasing around two energetic baby boys and stealing moments in between the chaos with my wonderful husband.
I am a former yoga and spin instructor, and although I no longer teach, I love to be active and move every single day. I use my peloton often, I appreciate any outdoor exercise such as running or hiking, and I like the challenge of HIIT and weights.
I find peace in the kitchen; I show my love by cooking for family and friends. I try to get a home cooked meal on the table most nights and fresh baked cookies for special occasions.
I have traveled often with my husband and love the idea of more trips in our future. Returning to Amsterdam and Paris are top on my list; visiting Bali is also a “priority.”
I work hard and also make time to soak up the sweet moments with friends and family. Thanks for taking the time to learn more about me. Xo- Chaye
